How to Run a Link Audit for a Startup
A link audit tells you what is actually working before you spend more effort building new links.
Practical, no-hype guides on guest posting, link building and digital PR — written for people who have to show results.
A link audit tells you what is actually working before you spend more effort building new links.
Scaling link building with a small team means choosing leverage points carefully, not just working more hours.
The right choice depends less on budget size and more on how repeatable your link building process needs to be.
A funding round is one of the few moments the press finds genuinely newsworthy on its own; use it well.
Counting backlinks tells you nothing about whether they are actually bringing in sign-ups.
Trend content earns links fast and loses them fast; evergreen content earns links slowly but keeps them.
AI products face heavy competition for attention; specificity and honesty about limitations earn more trust than hype.
Edtech link building benefits from resources educators actually want to bookmark and share with colleagues.
Healthtech link building rewards caution: overstated claims cost more in trust than they gain in coverage.
Fintech link building works the same way as any SaaS, with one extra filter: every claim needs to survive compliance review.
A marketplace has two audiences worth building links from, not just one, and each needs a different approach.
Clear API docs get cited constantly by developers writing their own tutorials and integration guides.