Glossary
Link Building and SEO Glossary: 45 Terms Explained
Every link building and SEO term we use, defined in plain English, with a link to the full explanation.
19 Sep 2026
3 min read
Digital PR Blog
Glossary
Plain-English definitions of link building and SEO terms, each linked to a fuller explanation.
All
Agencies 40
Anchors & Placement 30
Comparisons 31
Content 46
Content Marketing 31
Digital PR 48
E-commerce 30
For Publishers 42
Glossary 46
Guest Posting 48
Link Audits & Risk 31
Link Building 38
Local SEO 30
Markets 48
Metrics & Tools 30
Niche Guides 69
Outreach 30
Partnerships 30
PR & Media 30
Pricing & Budgets 30
Publisher Monetization 30
SaaS & Startups 31
SEO Strategy 50
Tactics 76
Using Digital PR 31
Glossary
What Is a Referring Domain? Definition and Why It Matters
Ten thousand backlinks from a single site still count as just one referring domain. Here's why that distinction matters more than it…
19 Sep 2026
3 min read
Glossary
What Is Domain Authority? Definition and Why It Matters
Domain Authority is a third-party prediction, not a score search engines themselves use. Genuinely useful for comparing similar sites — dangerous as…
19 Sep 2026
3 min read
Glossary
What Is Anchor Text? Definition and Why It Matters
The words you actually click on to follow a link are its anchor text. Search engines read those words as a description…
19 Sep 2026
4 min read
Glossary
What Is SEO Outreach? Definition and Why It Matters
SEO outreach is the practice of contacting people who might genuinely link to you. Done well, it's relationship building; done badly, it's…
19 Sep 2026
3 min read
Glossary
What Is Core Web Vitals? Definition and Why It Matters
Core Web Vitals measure how fast and stable a page genuinely feels to use. They matter for user experience — but less…
19 Sep 2026
3 min read
Glossary
What Is Structured Data? Definition and Why It Matters
Structured data labels what's actually on a page — a product, an article, an FAQ — so search engines understand it precisely…
19 Sep 2026
4 min read
Glossary
What Is an Unnatural Links Manual Action? Definition and Why It Matters
This Search Console notice means a human reviewer specifically found manipulative links. Here's what it means and how to actually respond.
19 Sep 2026
3 min read
Glossary
What Is YMYL? Definition and Why It Matters
YMYL topics can seriously affect people's lives if the information is wrong. Search engines hold them to higher standards — and your…
19 Sep 2026
3 min read
Glossary
What Is Link Bait? Definition and Why It Matters
Link bait is content designed to be linked to. The good kind is genuinely useful; the bad kind is just clickbait dressed…
19 Sep 2026
4 min read
Glossary
What Is a Sponsored Post? Definition and Why It Matters
A sponsored post is paid content on someone else's site. Labelled honestly and placed thoughtfully, it's a legitimate way to reach a…
19 Sep 2026
3 min read
Glossary
What Is a Niche Edit? Definition and Why It Matters
A niche edit adds your link to an article that already exists and is already indexed. The quality of that existing article…
19 Sep 2026
3 min read