When PR Fails: What to Salvage From a Campaign That Didn’t Land
A practical way to diagnose a failed PR push and recover value from it rather than writing the whole effort off.
Practical, no-hype guides on guest posting, link building and digital PR — written for people who have to show results.
A practical way to diagnose a failed PR push and recover value from it rather than writing the whole effort off.
How to find a genuine news angle for a B2B business that has no obvious consumer-facing hook.
What actually works in PR for an online retailer, as distinct from a services or B2B business.
A realistic PR approach for a small business with limited time, no dedicated team, and a modest budget.
How to plan a year of PR around recurring seasonal moments instead of working purely reactively.
What actually changes about media relations once you move outside an English-language market.
A step-by-step way to sequence earned PR and marketplace placements so they reinforce each other.
A practical framework for measuring PR beyond a simple count of mentions.
Why a nofollow link from a credible news outlet is still usually worth the effort of getting it.
How syndicated republication changes what your PR coverage is actually worth in link terms.
Why the fine print of a publication's byline policy matters more than most contributors realise.
The practical process for getting a genuine opinion piece placed, from pitch to published byline.