E-commerce
How to Run a Link Audit for an E-commerce Store
A proper e-commerce link audit checks category and product coverage specifically, not just overall domain metrics.
19 Sep 2026
4 min read
Digital PR Blog
E-commerce
Practical, no-hype guides on guest posting, link building and digital PR — written for people who have to show results.
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E-commerce
Planning Link Building Around Peak E-commerce Season
Peak season link building succeeds or fails based on work done months earlier, not during the peak itself.
19 Sep 2026
4 min read
E-commerce
Measuring the Revenue Impact of E-commerce Link Building
Link counts and authority metrics are useful diagnostics, but revenue impact is the metric that actually justifies the program's budget.
19 Sep 2026
3 min read
E-commerce
Routing Earned Links to the Pages That Actually Sell
Earning a link is only half the job — internal linking is what decides whether that authority ever reaches a page that…
19 Sep 2026
4 min read
E-commerce
Protecting Link Equity on Out-of-Stock and Discontinued Pages
An out-of-stock page that earned links is still an asset — the wrong response to a stockout is the thing that actually…
19 Sep 2026
4 min read
E-commerce
Sustainability PR for E-commerce Without Overstating Claims
Sustainability PR earns real coverage when claims are specific and verifiable, and backfires quickly when they're vague or exaggerated.
19 Sep 2026
4 min read
E-commerce
Using Founder Stories for E-commerce PR and Links
A founder story only earns coverage when it offers something more specific than the generic origin-story template every pitch relies on.
19 Sep 2026
4 min read
E-commerce
Turning Your Own Sales Data Into Link-Worthy Studies
A store's own sales data can support genuine press coverage, provided findings are framed honestly and don't overreach what the data shows.
19 Sep 2026
4 min read
E-commerce
Link Building for Sporting Goods Stores
Sporting goods link building benefits from an active, community-driven audience and strong gear-comparison search demand.
19 Sep 2026
4 min read
E-commerce
Link Building for Furniture and Homeware Stores
Furniture is a high-consideration purchase category, which makes buying guides and interior press coverage especially valuable link sources.
19 Sep 2026
4 min read
E-commerce
Link Building for Pet Product Stores
Pet product link building benefits from a highly engaged audience and a natural fit with care-and-welfare content.
19 Sep 2026
4 min read
E-commerce
Link Building for Food and Drink Stores
Food and drink link building leans on recipe and pairing content more than almost any other vertical, alongside strong seasonal gifting demand.
19 Sep 2026
4 min read