Anchors & Placement
Anchor Text and Internal Links: Why They Should Be Planned Together
Your internal links are sending the same kind of signal as your backlinks, just from inside your own site.
19 Sep 2026
4 min read
Digital PR Blog
Anchors & Placement
Practical, no-hype guides on guest posting, link building and digital PR — written for people who have to show results.
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Anchors & Placement
Writing a Brief So the Publisher Uses the Right Anchor (and What to Do If They Change It)
A clear, short anchor brief avoids most disputes before the draft even arrives.
19 Sep 2026
4 min read
Anchors & Placement
Fixing an Over-Optimised Anchor Text Profile
The fix is almost always dilution, not deletion.
19 Sep 2026
4 min read
Anchors & Placement
How to Audit Your Anchor Text Profile
An anchor audit doesn't need special tools — it needs a clear process and an honest read of the results.
19 Sep 2026
4 min read
Anchors & Placement
Building an Anchor Planning Spreadsheet That Actually Gets Used
The single biggest reason anchor profiles drift toward over-optimisation is that nobody was tracking the running total.
19 Sep 2026
4 min read
Anchors & Placement
Anchor Text for Local Business Pages
Local anchor text is one of the easiest patterns to spot when it's over-optimised, because real local mentions rarely repeat a service…
19 Sep 2026
3 min read
Anchors & Placement
Anchor Text for SaaS Feature Pages
A feature page lives or dies on relevant links from content that genuinely discusses the problem it solves.
19 Sep 2026
4 min read
Anchors & Placement
Anchor Text for E-Commerce Category Pages
Category pages are some of the hardest pages to link to naturally, and also some of the most valuable to get right.
19 Sep 2026
4 min read
Anchors & Placement
Long-Form vs Short Guest Posts: How Link Strategy Should Differ
A 600-word post and a 2,500-word guide shouldn't carry the same number of links, or the same expectations.
19 Sep 2026
4 min read
Anchors & Placement
Anchor Text and Link Placement on Mobile Layouts
A link that reads well on desktop can behave very differently once a reader is scrolling on a phone.
19 Sep 2026
4 min read
Anchors & Placement
Anchor Text in Tables and Lists: What Changes
Structured content changes what a natural-looking anchor actually looks like.
19 Sep 2026
4 min read
Anchors & Placement
Image Links and Alt Text: The Anchor Text Equivalent for Pictures
An image link doesn't have visible anchor text, but the alt attribute is doing similar work behind the scenes.
19 Sep 2026
4 min read