Digital PR Blog

Glossary

Plain-English definitions of link building and SEO terms, each linked to a fuller explanation.

A link farm looks like a website but exists to host links. Search engines work hard to ignore them.

19 Sep 2026 3 min read

Footer links are part of the page's boilerplate. Search engines treat them accordingly.

19 Sep 2026 3 min read

A sitewide link appears across every page of a site. It creates thousands of backlinks from one domain — and adds far…

19 Sep 2026 4 min read

Editorial links are the ones a publisher chooses to give, unasked or on merit. They're what search engines most want to reward.

19 Sep 2026 3 min read

A contextual link is a link inside the main content, surrounded by relevant text. That context is part of its value.

19 Sep 2026 3 min read

Nofollow tells search engines 'we don't vouch for this link'. Here's when it's used and why it still has value.

19 Sep 2026 4 min read

'Dofollow' isn't a real HTML attribute. It's shorthand for a normal link that search engines may follow and count.

19 Sep 2026 4 min read

PageRank was the idea that built Google: a page is important if important pages link to it.

19 Sep 2026 3 min read

Link equity — sometimes called link juice — is the value a link passes. Here's how it flows and what affects it.

19 Sep 2026 4 min read

A backlink is a link from one website to another. Here's why they matter and what separates a valuable one from noise.

19 Sep 2026 4 min read